Recently, I went to a Dignity Funeral Home. They gave me a nice notebook and pen. The funeral director was very personable and I liked him. He was the one that told me that the state would fine him if he had a wake with a natural body. The thought of having a wake without embalming truly seemed to upset him, but he did say that families could have the wake and care for the body before a funeral director was called, providing they did not wait too long. He even told me that the body would not be a source of disease. I find it so odd that on one hand he would tell me about the “state fines” and on the other hand would encourage a home funeral type situation. Funeral directors must feel the pull of the changing market and must know the honest truth about natural bodies. This one surely did.
Towards the end of the interview, the funeral director tells me he will price match with other funeral homes, providing I have a GPL that proves the price. The market is changing so quickly. People either no longer can afford or desire a big funeral. Prices keep going up for funeral products and services while at the same time people want cremation from their conventional funeral director. Cremation is on the rise and “traditional” funerals are no longer in vogue anymore. The fact that he would price match tells me that he is worried about his business. Because he works for a corporation, he cannot make personal decisions on how the services will be delivered in the funeral home. He cannot make a choice for a wake with a natural body because this might go against corporate policy. He has products and services to sell. He has a job to keep, but he also knows the truth of things. It must make doing his job that much more difficult. He must balance that all and see clients who want something different go out the door. I suspect that the more that happens, the more policies can change. The more policies change, the better served the families are, and that is what the industry always says it is about.